Google is introducing a new search ranking algorithm update aimed at reducing spam in search results. This update is named the “November 2021 spam update” and is expected to take about a week to fully implement and become noticeable in search results.
The announcement. Google stated, “As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search.”
Previous updates. Prior to this, the last confirmed Google update was in July 2021, known as the link spam update. Earlier updates included the July 2021 core update, the June 2021 core update, and parts one and two of the spam updates in June 2021. It’s been a year full of updates.
Why we care. If you notice significant changes in your search rankings or traffic, your site may have been impacted by this spam update. These updates specifically address guideline violations such as spam-related issues. While Google did not specify whether the update targets links, content, or other types of spam, it is intended to address spam in general.
