Google is expanding its capabilities in Product Studio within Google Merchant Center by introducing a video generation tool powered by its generative AI technology. This tool is designed to assist merchants in creating videos for their product campaigns swiftly and efficiently.
U.S. Launch. This feature is initially available for merchants in the United States. Google stated, "Video generation in Product Studio is currently only available for merchants in the US. We hope to expand to more countries soon."
Google’s Announcement. Google announced: "Starting today, Product Studio now offers AI-powered video creation tools to help you effortlessly produce high-quality product videos. With this new feature, you can transform existing product images into dynamic videos in just a few clicks, saving valuable time and resources."
Functionality. Merchants can choose the product they want to highlight and select a video theme. Google will then customize the video to align with the brand, enhance images, and emphasize product attributes. Additionally, merchants can add audio and modify the headline to promote events, share brand values, or highlight unique product features.
These videos can also be downloaded and utilized across advertising campaigns, Merchant Center, websites, or other marketing channels merchants choose.
Further Information. Google shared additional details in its help documentation, encouraging users to start generating videos in Merchant Center or the Google & YouTube app in Shopify.
Why It Matters. For those lacking resources to create video content for campaigns and products, Google’s AI tools in Product Studio offer a viable solution. Even for those with existing video production support, it may be beneficial to explore and compare the outputs generated by Google’s AI to ensure they meet both professional and specific quality standards, ultimately saving time and money.
