An updated version of Google My Business, initially announced last November, is now being rolled out more extensively.
When Google first introduced the revamped GMB interface designed for users to manage multiple listings, it was released to a limited number of businesses.
Mike Blumenthal, an authority on local search, has confirmed that the new GMB interface is now available to more users in the US. Previously, European users most commonly reported being transitioned to the new interface.
What’s New in the Google My Business Update
All businesses, whether large or small, will use the same interface once it is fully rolled out. All locations linked to an account will appear in a list view, with no option to switch to card view.
The new interface is reportedly easier to navigate, allowing users to click through to a listing and edit it within the same window. Adding multiple listings to an account will no longer impact the loading speed of the listings page.
A side navigation panel will be displayed on the left, providing users easy access to features like Posts and Insights.
It appears the overall goal behind this update is to enable power users to accomplish more quickly and with fewer windows or tabs open. This update seems promising, but I will continue to monitor the reaction as it becomes available to more users.