In an update to Google My Business profiles, product catalogs will now appear in both desktop and mobile search results.
Previously, product catalogs were only displayed in mobile search results. This update confirms that the feature is not limited to mobile devices.
Product catalogs are a relatively recent addition to Google My Business pages, first being introduced in October 2018.
Businesses can add products to their catalog by uploading a form in the ‘Products’ tab through a tool called the product editor.
All items uploaded via the product editor are eligible to appear in the product catalogs of Google My Business pages.
Once a product collection is uploaded, viewers of the GMB listing will be able to explore items in the new ‘Products’ tab.
This feature is even more beneficial for retailers since it is free to use.
Small-to-medium sized businesses can upload product catalogs regardless of whether they are advertisers.
Therefore, any business can utilize product catalogs to enhance their listing’s attractiveness and engagement.
With product catalogs now visible on desktops, they will reach an even broader audience.
Before this update, product catalogs did not appear in Google Maps search results, and it seems this hasn’t changed.
### More Resources
– How to Completely Optimize Your Google My Business Listing
– Google My Business Introduces a New Way to Report Spam
– Google My Business Adds New Seasonal Business Guidelines
