Google My Business is now providing insights to business owners about what their business is known for, according to customer feedback.
A new addition to the Google My Business insights section for cafes and restaurants offers data about subjective attributes, which are based on customers’ opinions.
According to a recent tweet by Google My Business, subjective attributes provide more detailed information in the insights tab. Customers of restaurants and cafes can submit these subjective attributes to help both the business owners and other customers.
When submitting a Google review, customers can add a variety of subjective attributes. If a particular attribute is mentioned frequently enough, it will appear on the listing for others to see.
Now, businesses can see detailed insights about which attributes have been submitted by customers. With these insights, businesses can learn more about what customers think of them.
Subjective attributes can be highly valuable to a listing. However, since they are opinion-based, they can only be submitted by customers.
Objective attributes, on the other hand, can be added by businesses themselves. These attributes are based on undisputed facts, such as whether a business has a specific feature or not.
Objective attributes may include things such as “wheelchair accessible,” “has Wi-Fi,” “offers outdoor seating,” and, most recently, “good for sports.”
Subjective attributes include things such as “popular for lunch,” “good for kids,” “popular with locals,” “good for groups,” and many others.
Google states that subjective attributes will remain on a business listing unless proven false: “Since customers’ opinions are based on their experience, the information is subjective. It is considered valuable to other customers, as it describes the feel and ambiance of a place. Unless proven false, we won’t remove this information.”
Therefore, no verification is needed for subjective attributes other than having them submitted by actual customers.
