Two new reporting insights have been observed in some users’ Google My Business (GMB) dashboards. GMB now provides reports on the number of returning customers to a business and the most popular times for a business.
Evan Older from the Local Search Pros community on Google+ first shared this discovery. You can see an example of it in the image below:
The ‘Popular times’ graph is very similar to the one displayed publicly in the knowledge graph for certain businesses. This could be particularly useful for business owners who need immediate access to such information through GMB.
The ‘Return customers’ circle graph is a completely new data set that users have never had access to before. It shows the percentage of people who have visited a business more than once during a selected time period. This insight allows business owners to determine if their business thrives on repeat clientele or if most customers visit only once or twice within a given timeframe.
However, not everyone has access to these new insights yet. This suggests that the update is either rolling out gradually or it may only be made available in specific areas.
