Google is introducing new features for businesses to enhance their GMB listings, including discounts for new followers.
Businesses can now attract customers with welcome offers, cover photos, logos, and updated photo displays. Here’s a closer look at these new features.
Welcome Offers
More than half of online customers seek discounts, so Google is allowing businesses to offer special coupon codes to followers.
“Starting today, businesses can reward customers who follow their business on Google with welcome offers, turning happy first-time customers into loyal, repeat ones.”
In the example below, users receive a discount immediately after following a business:
Users won’t see the specific offer until they follow the business, which can encourage more people to follow due to the element of surprise.
Cover Photos & Logos
Businesses can now manually set their preferred profile cover photo. Additionally, logos will be displayed prominently on the top right-hand side of the page.
Business profiles are also getting a new photo module where photos uploaded by the business will appear instantly.
Local Favorites
Google will now highlight the top five percent of businesses in a particular category with a “Local Favorite” designation, along with special badges of honor. More details about these recognitions will be available later this summer.
