Google My Business has started providing insights on the performance of posts from GMB pages.
This update was officially announced by a GMB Community Manager:
“We’re excited to announce that we’re launching a new summary view of your Post Insights! Post Insights help you better understand how your posts perform with potential customers.”
From the Posts tab in the Google My Business dashboard, users can view insights for:
- An individual post
- All posts from the last week
- All posts from the last month
Post insights display the number of views, clicks, and changes in these metrics over time.
Metrics are shown over a rolling period of the last 7 or 28 days and may have a delay of up to 3 days.
Users can delve deeper into their post insights to see data on individual posts as well.
Percentage change will not be shown in the summary if any of the following occurs:
- Your posts received no views.
- You don’t have any posts.
- Your percentage change is over 99.99%.
Google My Business Post Insights is now available to everyone using GMB on a desktop browser or the mobile website. Post insights are not available on the GMB app.
Additional resources:
- Google Posts: Share Messages in Search Results From Google My Business
- How to Completely Optimize Your Google My Business Listing
- How to Surge Ahead with Google Posts: A Complete Checklist
- Google My Business Adds New Post Types for Products and Offers
- Google My Business Lets Users Add “Call Now” Button to Posts
