Publishers can now opt-in to having their content featured in a new Search live coverage carousel, a pilot project from Google. Participating in this project will enable publishers to quickly have their content surfaced by Google. The live coverage carousel will include content such as live blogs, full-length articles, videos, and more.
To participate, publishers need to opt-in to the pilot project by completing an application. There are several requirements that must be met for content to be eligible for the live coverage carousel.
Requirements for Being Featured in Google’s Search Live Coverage Carousel
AMP Content Only
Only content published using Accelerated Mobile Pages (AMP) will be considered for inclusion in the carousel. AMP helps in creating fast-loading mobile web pages.
Structured Data Markup
Content published using AMP must also include structured data markup, helping Google understand the context around a piece of content. This ensures an accurate preview in the carousel.
Push Content With an Atom XML Feed
Sending content to Google’s live coverage carousel requires an HTTP POST request in an Atom XML feed. This ensures Google can index the content as soon as it is published.
If your content meets the above requirements, you can express interest in having it featured in the live carousel by completing the appropriate form.
H/T: Aaron Bradley
