Google is refreshing the look of mobile search results to offer a modern experience, making it easier for users to find what they’re seeking. This redesigned mobile search aims to enhance user experience in three main ways:
- Easier Reading: Larger and clearer sections and labels help users locate desired information more swiftly.
- Simpler Design: Enhancements to sections and result card designs introduce more white space, enabling users to focus on pertinent content.
- Modern Approach: A revamped look described as "simple, friendly, and approachable" by Google.
Aileen Cheng, a Google designer, led the redesign initiative, focusing on five major elements:
Simplicity: Cheng emphasizes simplifying the experience to allow search results to stand out, thereby helping people access the information they need quickly and clearly.
Reading: The design now incorporates larger, bolder text all over to make results easier to scan.
Edge-to-Edge Design: By minimizing the use of shadows and creating an edge-to-edge layout, it’s easier for users to immediately spot what they’re looking for. This design offers more visual space and allows the search results and other content to take center stage.
Color: The new design employs color more intentionally to guide the viewer’s attention to critical information.
"Googley" Feeling: Maintaining a "bubblier and bouncier" feeling akin to Google’s service is key. The design takes cues from the roundness of the Google logo, resulting in more circular icons and imagery. The circles in the logo, search bar, and text contribute to a more approachable and friendly appearance, now reflected in rounded edges of knowledge panels and within image or video carousels.
Rolling Out Soon: Google states that the updated design for mobile search results will be launched "in the coming days." The update only modifies the look and feel of search results, without affecting content indexing or ranking.
