Ahead of the Fourth of July, Google is highlighting the top search trends related to the US holiday.
Google is commemorating the occasion with resources such as an interactive Google Doodle and a dedicated page on Google Trends.
The interactive Google Doodle, designed as a map of the United States, allows users to click through to discover the top recipes people are searching for in each state.
“In celebration of the holiday, feast your eyes on today’s delicious Doodle, which we launched a day early to encourage exploration as well as your own 4th of July menus! The interactive map ‘Foodle’ features highly searched recipes over the last 12 months for each state/territory based on Google Trends data,” says a statement.
Tapping or clicking on various states will reveal information such as:
– People in Michigan are most interested in goulash.
– Spaghetti squash is the most searched recipe in Colorado.
– US Virgin Islanders are searching for Johnny Cake recipes.
– Gumbo is the recipe of choice for searchers in Louisiana.
– Maine is most interested in classic American apple pie.
The dedicated Google Trends page for searches related to the Fourth of July contains information such as:
– The top Fourth of July questions.
– Top “how to” barbecue searches in the US.
– Top cities searching for fireworks.
– Top searched types of fireworks.
– Overall search interest in Fourth of July topics in the US.
According to the Google Trends page, searchers are most interested in Fourth of July fireworks by a considerable margin.
Fourth of July parties come in a distant second in terms of search interest, followed by “Fourth of July BBQ” and “Fourth of July travel.”
It’s interesting that Google waited until the day before the Fourth of July to highlight this information, although it may be something that search marketers could capitalize on in the future.
