Google Feed is undergoing an update with a new name, design, and features. It will now be called ‘Discover,’ a name Google believes better captures its purpose: helping users find fresh and engaging content.
Discover is redesigned to present users with content they are interested in before they even start searching for it.
New Look
Key design changes in Discover include:
- Topic Headers: These will explain why a user is seeing a particular card, potentially encouraging further exploration.
- Discover Icons: Next to each topic name is an icon allowing users to follow that topic, which will also appear in search results.
- Control Icons: Located in the bottom right corner of each card, these icons let users manage how much they want to see a specific topic.
More Content
Beyond new content, Discover will also suggest evergreen content. This means users will encounter content that isn’t new to the web but new to them personally.
For instance, if planning a trip, Discover might show an article about the best places to eat or sights to see. Suddenly, a travel article published three months ago is timely for you. This feature is also helpful when exploring a new hobby or deepening a long-standing interest.
Google will assess a user’s expertise level on a topic and customize content recommendations accordingly. This is made possible by the AI developments announced at the company’s Future of Search event.
Greater Presence
Up until now, Discover/Feed was only available in the Google app. Despite its limited availability, it has grown to more than 800 million monthly active users.
Soon, it will also be accessible on google.com across all mobile browsers, with the rollout happening over the next few weeks.
