Google reviews in Maps and Google My Business can now include hashtags, making them even more searchable.
This feature was rolled out without announcement, but it has been confirmed that hashtags were introduced over a week ago.
Currently, they can only be added when writing reviews on Android devices.
Up to five hashtags can be added to reviews, and Google suggests appending them to the end of reviews rather than integrating them into the main text.
Google also recommends using hashtags in a way that benefits searchers.
For example, hashtags like #vegan, #locallyowned, #hiddengem, and #ketofriendly can help people find specific things they’re looking for in a restaurant.
Conversely, writing a review about a place you visited a year ago and adding #throwbackthursday probably wouldn’t be useful to anyone.
Hashtags can be edited into old reviews, as well as included in new ones.
The ability to search for keywords in Google reviews was introduced this past May.
Now reviews are even more searchable with the inclusion of hashtags, which can either be clicked on or searched for manually.
More Resources
- How to Rock Hashtags (And Why You Should)
- Hashtag Spamming is a Big Problem for Brands
