Google is enhancing business profiles with a new layout that features a dedicated space for recent offers.
This means offers will appear more prominently when the business is searched, letting users quickly discover current promotions.
Businesses can control how offers appear on their profile with the Google My Business app.
When creating a post in the Google My Business App, there’s an option to categorize it as an offer.
Categorizing a post as an offer will allow businesses to customize different parameters, such as:
- Title
- Description
- Photo
- Start and end dates
- Coupon code
- Website link
- Other terms and conditions
Businesses can display up to ten unique offers, which will be shown as a carousel.
The Google My Business app is required to create offer posts. Offers can be viewed by searchers across mobile and desktop.
