Google has announced a significant expansion of Merchant Center capabilities, now available to all online retailers. This update allows retailers to directly provide the latest product information.
Product data feeds uploaded to Google Merchant Center can be displayed in search results, with updates occurring in real-time.
This expanded capability means that retailers can access it without any costs, and there’s no need for a Google Ads campaign.
Retailers with a Merchant Center account who sell products in the US can directly upload product data to Google.
In addition to this update, Google is introducing new methods to assist retailers who use structured data to markup their products for search results.
### Products Report in Search Console
Google Search Console has introduced a new report for products marked up with the correct schema.org structured data. This report alerts site owners to any errors found in the structured data.
Once an issue is resolved, the products report can verify the fix and request re-crawling of the pages.
This update was anticipated and is now fully operational in Search Console.
Moreover, Google has announced an update to Manufacturer Center, enhancing how product information is displayed in knowledge panels.
### Manufacturer Center Update
Google Manufacturer Center offers another avenue for online retailers to improve their product visibility in search results.
Retailers can now use Manufacturer Center to submit product information, including descriptions, variants, images, and videos.
The information provided via Google Manufacturer Center will be shown on the product’s knowledge panel.
