Google AdWords has launched a new video format designed to extend the reach of video campaigns beyond YouTube.
This new format, called outstream video ads, is tailored specifically for mobile devices and will appear in mobile browsers and apps.
“Outstream ads drive incremental, cost-efficient, and viewable reach beyond YouTube. Ads are shown on Google video partners, which include high-quality publisher websites and mobile apps where video ads can be displayed, including TrueView in-stream and Bumper ads.”
Outstream video ads will automatically play on a user’s screen when they appear in the video but will initially run without sound. Users have the option to activate sound by tapping the ad and can also restart the video from the beginning if they choose.
Advertisers will be charged for outstream video ads based on viewable CPM, meaning they will only incur costs when the ad has been on screen and viewable.
In other words, if the ad appears at the bottom of the screen and the user doesn’t scroll down to see it, the advertiser won’t be charged for an impression.
Google AdWords advertisers can begin incorporating outstream video ads into their campaigns starting today.
