SMX West, hosted by Search Engine Land, is quickly approaching and promises to be an outstanding event. This year’s conference will deliver the top-notch content, expert speakers, networking opportunities, and meals that SMX events are renowned for.
Over three days, attendees will dive into crucial marketing areas including SEO, SEM, retail, analytics, social media marketing, local, and mobile, among others. Each session, led by industry experts, will offer deep insights into search marketing strategies not often considered. Our objective is to “wow” our attendees, exceed the ordinary industry conference expectations, and provide them with actionable tactics they can apply once back at their desks.
If this piques your interest, continue reading for an event preview and register now to save $100 on on-site rates.
### Stay Ahead in Online Marketing at SMX West
Maintaining a leadership position in online marketing can be challenging with unexpected algorithm changes, new ad formats, or unexpected traffic shifts. World-class marketers are always after solid, proven insights and tactics that keep them at the forefront, and SMX West is designed to offer cutting-edge strategies for both prevention and advanced troubleshooting for seasoned marketers.
### The Art & Science of SEO
In the early days of search marketing, Bruce Clay popularized the term “search engine optimization” (SEO). Over the years, SEO has evolved to primarily focus on succeeding with Google. Today, Google not only evaluates content primarily through PageRank but employs various techniques to offer wide-ranging content in response to searches, including direct answers, multimedia, and voice responses across multiple devices.
At SMX West, detailed SEO sessions will address various components of SEO, share what’s currently effective, discuss the role of machine learning, and assess the impact of voice search. Key sessions include:
– All Google Manual Penalties Explained
– AMP: Do or Die?
– SEO for Google’s Mobile-First Index & Mobile-Friendly World
– SEO Ranking Factors in 2018: What’s Important, What’s Not
### Tackling Complex Technical SEO Challenges
Even seasoned SEO professionals can face challenges with technical SEO issues. If you need help navigating these, check out our detailed sessions on technical SEO addressing:
– Going All-In On AMP
– JavaScript & PWAs: What SEOs Need to Know
– Solving SEO Issues in a World of Constant Change
– Successful SEO Using Markup & Structured Data
– The Latest in Advanced Technical SEO
### SEM for Fun & Profit
Think you know everything about Google AdWords and Bing Ads? Think again. Our SEM sessions will provide unique insights, shared experiences, and practical tips to elevate your SEM strategies. Sessions include:
– Conversion Optimization: Turning Quick Wins Into Winning Streaks
– Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
– How to Maximize & Measure Performance on the Google Display Network
– Must-Have Reports for Search Advertisers
– The Art & Science of Crafting Successful Ads
– The Great SEM Toolbox Roundup
### Focus on E-commerce & Retail
To succeed online, marketers must navigate several marketing and advertising channels such as Google, Bing, Amazon, and social platforms like Facebook and Twitter. Our sessions will offer critical insights into maintaining effective e-commerce strategies across multiple channels:
– Driving Sales on Social Media
– Shopping Campaigns That Keep Paying Off
– Winning More Customers With E-commerce Offer Testing
– Your Mission: Increase Sales, Cut Costs, Maximize Profits
### SMX Boot Camp for Beginners
New to search marketing? SMX Boot Camp will get you up to speed with foundational knowledge shared during sessions like:
– Keyword Research & Copywriting for Search Success
– Link Building Fundamentals
– Paid Search Fundamentals
– Search Engine Friendly Web Design
### Exploring Important Search Marketing Issues
In addition to covering the tactical aspects of search marketing, we offer sessions on broader topics that offer thought-provoking insights:
– How Cisco Harnesses the Power of SEO for Digital Transformation
– Local Search: Significant Changes on the Horizon
– Optimizing Content for Voice Search & Virtual Assistants
– Using Search Ads & Social to Deliver the Ultimate Knockout Punch
– Understanding Offline Targeting and Attribution
– Unleashing the Power of Online Video Ads
### Clinics and Expert Sessions
For personalized advice, attend our clinics held on the second and third days of the event, covering:
– SEO Site Clinic
– Social Media Clinic
– Link Building Clinic
– PPC Tune-Up Clinic With The SMX Mechanics
– Analytics Clinic
### Networking Opportunities
SMX West provides a wealth of networking opportunities with seasoned search marketers from around the globe. From kick-off events, speed networking, and receptions to our renowned SMX After Dark party, there are plenty of chances to connect with like-minded professionals.
All information can be found on the SMX West networking page. Register today to join us at SMX West in San Jose!
