George Avery is the owner of Native Rank and LocalSEO, with over ten years of industry experience in digital media and performance marketing. As an executive working with global brands, he brings his passion, experience, and sharp instincts about SEO and marketing into Native Rank. Native Rank offers search engine optimization and paid advertising solutions for businesses of all sizes.
What is Local Search?
Search engines continually evolve to offer users a more personalized experience. Local search is a newer concept that focuses on ranking your website for keywords within a specific geographic area, where your customers are likely to shop. It helps connect businesses and customers in their own neighborhoods who might not otherwise have found each other.
What are Local Search Directories?
Local search is highly competitive, both for directories and businesses. Some directories incorporate rating systems and social media functionalities, allowing friends to tag each other, recommend favorite places, check in, and share reviews. These directories receive significant traffic, making it crucial to be listed locally within them.
What are Examples of Local Search Results?
Google is a primary platform for local searches. For example, a search such as “Chicago Mexican restaurant” can yield neatly organized results with tabs on a map. Google can utilize your search history or current location to provide the best local search results, making it a powerful tool for local businesses seeking to be found online.
How is Local Search Convenient for Customers?
Customers value convenience and saving money. People prefer not to drive around looking for a place to shop or eat, especially when new to an area. They rely heavily on search engines and directories until they find favorite spots and familiarize themselves with the area. Reviews from other customers offer unbiased, real-time details often missing from advertisements. This information can fill knowledge gaps for customers, potentially boosting sales for businesses not located in high-traffic areas.
How Does Understanding Customers Help a Business Market More Effectively?
Grasping how customers search is essential for targeting the right keywords. Different demographics may visit the same place but for entirely different reasons and with different search habits. For instance, a 50-year-old man and a 24-year-old woman might aim to shop at the same department store but will search differently; one may use Google, while the other prefers Foursquare. Knowing your customers’ demographics can help you attract more business effectively.
Can Local Search Be More Cost-Effective Than Offline Marketing?
Local search is very cost-effective. Compared to the substantial amounts spent on offline marketing like billboards, magazine ads, newspaper ads, TV and radio commercials, promotional events, and flyers, local search can save thousands of dollars. Not only is being placed in local search results more cost-effective, but it can also be more effective, especially for businesses with high ratings and numerous customer reviews.
