Local Search

Encourage Customer Engagement Through Your Google My Business Listing

Google has introduced a new feature allowing searchers to take specific actions directly from a Google My Business (GMB) listing.

Business owners can now add links for actions such as creating an online order or making a reservation. These links will appear on their GMB listing on Google Search and Maps.

Possible action links include:

– Booking an appointment
– Placing an order
– Reserving a table
– Searching for items
– Viewing the menu

To add URLs to a GMB listing, follow these steps:

1. Sign in to Google My Business.
2. Choose the listing you want to update.
3. Click into the URLs section.
4. Enter your URLs in the appropriate fields.
5. Click Apply.

Google notes that some non-editable, third-party links may also appear in business listings – such as those from other booking and ordering services.

The company explains that these links may be added automatically because Google collaborates with select third-party providers that offer booking and ordering services for local businesses.

There is no way to edit or remove these links through Google My Business directly. Business owners can reach out to the third-party provider to request the link be removed or edited, although there is no guarantee the request will be honored.

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