Below is a summary of today’s major developments in the search industry, as reported by Search Engine Land and various other outlets.
From Search Engine Land:
-
EU Imposes $2.7B Antitrust Fine on Google
June 27, 2017 by Greg Sterling
The EU has levied a hefty fine on Google for giving preference to its own content in search results, setting a concerning precedent for future cases. -
Google Algorithm Update Noticeable Since June 25
June 27, 2017 by Barry Schwartz
If you’ve seen changes in your Google search rankings or traffic, it might be due to a major algorithm update. -
New Local Search Features by Google: Highlight Icons & Price Labels for Hotels
June 27, 2017 by Barry Schwartz
Google introduces two new features in local search results for hotels. Have you spotted them? -
Review of Google My Business Website Builder for SEO
June 27, 2017 by Tony Edward
Tony Edward assesses Google’s new website builder for local businesses, examining its functionality and value. -
Evaluating SEO Platforms: A Comparison of 13 Vendors
June 27, 2017 by Digital Marketing Depot
With numerous SEO software options available, an in-depth guide helps marketers choose the right solution for their needs. -
Branch’s Deep-Linking from AMP Ads to App Content
June 27, 2017 by Barry Levine
Branch has introduced ads for AMP pages that can directly link to specific app content. -
The Advantages of a Well-Designed Site Structure for SEO
June 27, 2017 by Ryan Shelley
Ryan Shelley discusses how a solid site structure benefits both SEO results and user experience. -
Significance of Winning a Search Engine Land Award
June 27, 2017 by Search Engine Land
The deadline for early submissions to the Search Engine Land Awards is approaching. Get your entries ready by July 14th. - Introducing NinjaCat ‘Shinobi’: A Comprehensive Agency Reporting Tool
June 27, 2017 by Sponsored Content: NinjaCat
A call for more intelligent, efficient, and modern client reporting tools.
Recent Headlines From MarTech, Our Sister Site Focused on Internet Marketing:
- Answers to Small Business SEO Queries
- A Summary of SMX Advanced: Paid Search Insights
- Best Practices for B2B AdWords Campaigns
- Essential Digital Marketing Trends to Embrace
- Building Brand Loyalty with Effortless Strategies
- Upcoming YouTube Studio Beta Features
- Facebook’s New Household-Wide Ad Targeting
- Updates to Facebook’s Dynamic Ads: Product Videos and Pricing
- Branch’s In-App Deep-Linking from AMP Ads
- Understanding the Impact of a Supreme Court’s Decision on Amazon
- Minimal Expected Impact of Gmail Ad Targeting Changes
- Online Advertisers Verify Authenticity of User Data
- Facebook Messenger’s ‘M’ Suggests New Interaction Options
- The Future of Reporting Platforms with NinjaCat ‘Shinobi’
Search News From Around The Web:
Industry
- Danny Sullivan, a pioneering figure in search, steps back from active participation.
Local & Maps
- Google Website’s Significant Growth with 100,000 New Sites
Link Building
- Google’s Stance on Branded Anchor Text in Widgets
- The Shift from Link Building to Content Creation
Searching
- Review of Amazon Echo Show
- Apple’s Measures Against App Store Clones and Spam
- New Google Search Refine Options
SEO
- Effective 301 Redirect Strategies
- Expansion of Google’s Featured Snippets
- Adapting to Mobile Search
- Comprehensive Guide to Small Business SEO
- Usage of Subdomains for Panda-Affected Pages
SEM / Paid Search
- Utilizing Predictive Analytics to Boost Sales
- The Costliest AdWords Keywords: 2017 Edition
Search Marketing
- Enhanced Free Keyword Tool Announcement
- International SEO and PPC Strategy Options
- Utilizing the Buying Funnel for Increased Revenue
