Inspiration plays a crucial role when engaging in any creative endeavor. Managing a social media account for real estate demands regular posts, frequent updates, and a great deal of creativity. Therefore, gathering inspiration is key to fueling the creativity that can enhance your social media efforts.
In this article, we have compiled some straightforward and practical ideas for real estate social media posts to ignite your creativity. You can use these suggestions to develop content pillars that will support your long-term social media strategy.
Why Use Social Media for Real Estate?
Word-of-mouth is widely recognized as the best lead generator for realtors, yet social media follows closely behind. In fact, 52% of realtors consider social media the leading tech tool for generating high-quality leads. People often search for properties online, and similar to other online purchases, their buying journey heavily involves social media interaction. Social media posts reach potential buyers during various stages of their buying process, guiding them through the sales funnel.
For instance, if a potential buyer is searching for properties in your area and encounters your post offering insightful home-buying tips, they might not immediately reach out. However, they are likely to remember your advice and may return later for further guidance. Social media offers numerous avenues for generating valuable leads.
Social media has long been a top channel for realtors. This can be attributed to Millennials, who make up 25% of all homebuyers, thus representing the largest generation of property purchasers. Interestingly, 80% of US millennials use social media. It’s easy to connect the dots—businesses go where their customers are, and with a significant portion of potential homebuyers present on social media, it makes sense to have a presence there as well.
However, most realtors have already discovered the power of social media and flocked to various platforms. Breaking through this crowd and establishing your name can be challenging, but it is not impossible. If you’re unsure how to stand out on social media, read on for further advice.
Social Media Post Ideas for Your Inspiration
To excel in the real estate competition on various platforms, you need creative and engaging social media posts. Getting inspired is the first step towards creativity. Beyond creativity, your social media strategy should include a variety of educational, entertainment, branding, and commercial content to achieve the right impact. This section is divided into four types of content to incorporate into your social media strategy.
Educational Content
34% of U.S. consumers follow brands on social media for educational content, making it a crucial component of any successful strategy. Since audiences prefer educational content, it typically garners high engagement and traction. Educational content can also significantly enhance your reputation; when clients see you sharing real estate knowledge, they view you as a trusted authority. Here are some ideas for educational content:
-
Video Walkthroughs: Videos are effective for capturing attention and maintaining customer engagement. 73% of prospects are more likely to list with agents who use video walkthroughs. These videos, when done professionally, not only educate but also amuse, increasing chances of engagement. Make sure the video is professionally shot with appropriate equipment.
-
Neighborhood Guides: Promote the neighborhood as well as the property. Share neighborhood facts, history, and local news. This enhances your reputation as an area expert and builds trust, aiding conversion.
- Home Buying Tips: Share exemplary property knowledge through tips, reinforcing your expertise in real estate. Provide value-focused tips in various formats to show genuine concern for your audience’s interests.
Entertaining Content
Social media is primarily used for entertainment. Although real estate might appear as a serious niche, it can be entertaining with creativity. Consider these ideas:
-
Memes: Utilizing memes in marketing can appeal to over 60% of people, enhancing your chances of closing deals.
-
Home Renovation Before/After: Before/after pictures are intriguing, regardless of a person’s current situation. If your property undergoes a makeover, share it to entertain your audience.
-
Polls and Questions: Use polls to engage your audience while gaining insights into their preferences to align your strategy with their needs.
- Branded Content: This establishes a unique presence, fostering a human connection, which is significant for making emotional real estate decisions.
Promotional/Commercial Content
Ultimately, your social media efforts aim to generate leads, requiring promotional content. Here are some ideas to get started:
-
New Listings: Share every new listing promptly to satisfy audience interests while potentially generating leads.
-
Testimonials: Positive reviews and client testimonials can significantly influence potential consumers. Gather testimonials from satisfied clients, posting their feedback visually to amplify impact.
- Just Sold Photos: These bolster your reputation as a successful realtor. However, ensure a consistent sales volume before regularly using this approach.
Final Words
Real estate transactions encompass significant decisions and emotions, inclining prospects towards trusted agents. Social media provides an ideal platform for fostering trust and connection with prospects.
For success, combine quality content with consistency. The ideas discussed can inspire high-quality social content, which, coupled with consistency, can achieve success.
