Menu
Search for
Log In

SEO
News

Follow
Log In
Search for
12
FeaturedArticles
- SearchCap: Google AdWords Integrates with Data Studio, Searchmetrics Ranking Factors & Mobile Popup Study
  
  October 3, 2024
- WordPress 5.5.1 Fixes Millions of Broken Websites
  
  September 30, 2024
- Enhance Your Content Strategy with AI-Powered Content Creation
  
  October 14, 2024
- SearchCap: Google Local Pack Mentions, Google Shopping Reports & PPC Evaluations
  
  October 6, 2024
- SearchCap: Google Super Bowl Searches, Yahoo BOSS, and SEO Agencies
  
  September 30, 2024
- Google Finally Allows Local Guides to Upload iPhone Videos
  
  September 30, 2024
- SearchCap: Google Fun Facts, Hiring SEOs, and SEO Analysis
  
  October 3, 2024
- Google Rolling Out August 2024 Core Update Now
  
  September 28, 2024
- Google Search Expands Store Ratings to Additional Countries
  
  October 13, 2024
- Reminder: Core Web Vitals is Still Rolling Out, How to Prioritize Your Dev Fixes; Tuesday’s Daily Brief
  
  September 30, 2024
- Google Launches Structured Data for Livestreams
  
  October 7, 2024
- Google Confirms Core Search Ranking Algorithm Update
  
  September 30, 2024

Nothing Found

It seems we can’t find what you’re looking for. Perhaps searching can help.

Search for:

Go to the Arqam options page to set your social accounts.

Most Popular Topics

September 29, 2024
A Serious Discussion on the Search Marketing Code of Ethics
October 2, 2024
When to End Your Relationship with a Client or Link Provider
October 14, 2024
In the grand landscape of exciting industries, real estate portals fall somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it’s fair to say not everyone is thrilled by reading about their financial results or new head of marketing. The stories I write about real estate portal companies for OnlineMarketplaces are certainly esoteric, or at least niche – appealing to a limited but high-value audience. Just because the subject matter isn’t for everyone doesn’t mean the writing needs to be. And having a loyal readership doesn’t mean you shouldn’t try to expand your audience through search engines. These are a few lessons I’ve learned to make things more interesting over two and a half years of creating content for a niche industry. Expertise Comes From Data, Not Big Words I know or have interacted with a high percentage of my audience at some point, so why use an impersonal and stiff tone? Too often, industry press reads like an undergraduate’s dissertation. Yet, writing about an industry where companies are described as “500-pound gorillas” and market downturns involve words like “trillion” next to “dollars,” data and quotes are your content’s backbone. Earlier this year, I spent two hours at the end of each day gathering the financial and operational metrics for all publicly traded real estate portal companies worldwide from the last four years. Incredibly tedious work, no doubt, but it provided a unique set of data that allowed me to show expertise as someone relatively new to a high-value industry. SEO benefits of combining “need to know, hard to find” data with a less formal tone: – Demonstrates expertise, especially if new to the niche. – An informal tone helps build community and repeat engagement, especially with personalized newsletters. – Gathering stats is the first step towards creating graphs and visuals. Avoid Numbers In A Paragraph. It’s All About Visuals: If you’ve taken the time to find the “need to know, hard to find” data, don’t waste it by just writing numbers in a paragraph. When I read industry news in a previous job, numbers in a paragraph were often ignored. One of the biggest and most blatant lessons from my tenure in property portal performance: Neither does anyone else. It’s not just about humans preferring images to text – graphs help readers contextualize numbers instantly and boost engagement. A simple graphic can mean the difference between the #2 blue link and the featured snippet. SEO benefits of building graphs and visual resources: – Visual appeal keeps users on your page longer. – Titles and alt attribution can boost traffic from Google Image search. Opinions Make For Lively Content And Can Lead To Links: Good creators read a lot and replicate engaging content. I read outside my industry and save niche content I like. Most articles advocate a position; a writer’s subtle expression makes for engaging copy. Expressing your opinion can lead to collaboration opportunities and makes content lively, building community and increasing engagement. Keep Detailed Records Of Your Output, Analyze It, Adjust It, and Repeat: The data collected over the years shows an inverse relationship between Google traffic and company stories you cover. M&A stories perform well, while press releases about new products or partnerships do poorly, emphasizing the need for thorough data analysis. SEO benefits of tracking content output: – Detailed records supplement Google Analytics. – A data feedback loop tells you what Google considers your site an authority on. Longer, More In-depth Content Is Worth The Effort: Over 90% of content receives zero traffic from Google. Most pageviews come from a small number of top-performing articles. Investing time in creating comprehensive resources can yield greater results than chasing headlines fewer people care about. SEO benefits of industry-specific long-form content: – Long-form content is more likely to be considered ‘helpful’ by Google. – Less maintenance is required, optimizing crawl budget. – Easy to update periodically, providing long-term value. Have fun creating great content for your niche!

Last Modified Topics

October 24, 2024
YouTube Introduces Channel-Level Ad Category Blocking Controls
October 24, 2024
Strategies for Setting Goals for Your SEO Team
October 24, 2024
Hyper-Personalization in PPC: Utilizing Data for Customized Ad Experiences

Go to the Arqam options page to set your social accounts.

SearchCap: Google AdWords Integrates with Data Studio, Searchmetrics Ranking Factors & Mobile Popup Study

WordPress 5.5.1 Fixes Millions of Broken Websites

Enhance Your Content Strategy with AI-Powered Content Creation

SearchCap: Google Local Pack Mentions, Google Shopping Reports & PPC Evaluations

SearchCap: Google Super Bowl Searches, Yahoo BOSS, and SEO Agencies

Google Finally Allows Local Guides to Upload iPhone Videos

SearchCap: Google Fun Facts, Hiring SEOs, and SEO Analysis

Google Rolling Out August 2024 Core Update Now

Google Search Expands Store Ratings to Additional Countries

Reminder: Core Web Vitals is Still Rolling Out, How to Prioritize Your Dev Fixes; Tuesday’s Daily Brief

Google Launches Structured Data for Livestreams

Google Confirms Core Search Ranking Algorithm Update

Nothing Found

It seems we can’t find what you’re looking for. Perhaps searching can help.

Advanced SEO: Strategies for Elevating Your Keyword Approach

Updated Google Trends SEO Guide

5 SEO Trends for 2025

A Serious Discussion on the Search Marketing Code of Ethics

When to End Your Relationship with a Client or Link Provider

YouTube Introduces Channel-Level Ad Category Blocking Controls

Strategies for Setting Goals for Your SEO Team

Hyper-Personalization in PPC: Utilizing Data for Customized Ad Experiences