Local Search
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Local Search Tips Whitepaper by Location3 Media
Location3 Media has released their Local Search Tips whitepaper, offering both broad strategies and detailed advice to optimize local search campaigns. They aim to share their extensive knowledge with clients, industry contacts, and the media to encourage participation in the local search revolution. A report from the Kelsey Group indicates that 74% of internet users engage in local searches. Individuals…
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9 Local SEO Tips From Leading Experts
Earlier this month, marketers from around the world gathered at the latest LocalU virtual conference organized by Local University. The symposium featured a wide array of topics, providing local marketing insights from top experts on subjects such as managing fake reviews and SEO forecasting, among others. Lively discussions ensued on Twitter during each session, with attendees highlighting the speakers’ most…
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50+ Local SEO Tactics to Boost Your SMB
Do you have a small to medium-sized business (SMB)? If so, you understand the challenge of being noticed and standing out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search rankings. Most local SEO tactics can be classified into three main categories: Optimizing local…
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Three Major Reasons Why Negative Reviews Benefit SEO and Online Reputation Management
This post is sponsored by ReviewInc, and the opinions expressed here are those of the sponsor. You receive a notification about a new review in your inbox. Next, you hold your breath and hope for the best before opening the email, bracing yourself for a negative review. Business owners often experience this anticipation, understanding that, much like a picture, a…
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Enhance Rankings With This Off-Page SEO Checklist For Restaurants
In 2022, maintaining a robust online presence for your restaurant is crucial. As people search for new dining spots, thousands of options are available at their fingertips, intensifying the competition. To ensure locals find your restaurant when searching for places to eat in the vicinity, you must enhance your online presence and ensure you are prominently featured in search results.…
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4 Key Reasons Your Google Business Profile Information Keeps Updating
For local businesses, claiming your Google Business Profile is essential for improving your visibility on Google. By regularly updating your profile with posts, new products or services, holiday hours, photos, and other relevant information, you ensure that your listing remains current and appealing to potential customers. However, it’s important to be aware that the information on your Google Business Profile…
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Local B2B SEO: The Complete Guide for Local Businesses
When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic to their physical storefronts. However, there are also B2B businesses, which may or may not operate from a distinct location, such as a commercial realtor. These types of businesses face…
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Is Getting Your Google Business Profile “Google Guaranteed” Worth It?
When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn consumers’ trust by becoming a…
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4 Tips for Getting Your Story on Local News
Building your brand through local media coverage and news outlets can significantly benefit your business both online and offline. Search engines like Google value external brand mentions and links from sources they consider trustworthy. Public relations exposure in local community news and media outlets provides access to new audiences, enhancing your sales growth potential. Knowing how to get a story…
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How to Set Holiday Hours on Your Google Business Profile
Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be open. From a customer standpoint, it’s infuriating to look up a business in Google and see it listed as open, only to arrive there in person and learn otherwise. Customers…
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