Link building
-
Why SEOs are Damaging Digital PR
Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many treat digital PR as just another SEO commodity, risking its true potential. This article highlights why focusing only on cost-per-link damages digital PR and explores how to leverage it more effectively, going beyond link acquisition to provide genuine value for your brand.…
Read More » -
Which Local Citation Sources Matter Now
A decade ago, many consumer platforms provided local business information, but now only a few dominate the scene, capturing the majority of local search traffic. As previously noted, Google My Business is increasingly pivotal in local search. This evolution prompts questions about the importance of citations and whether SEOs and local marketers should keep focusing on them. Local link building…
Read More » -
Expert Advice: Three Common Mistakes SEOs Make When Disavowing Links
Disavowing Links: Avoid These Common Misconceptions Disavowing links is a delicate task, often surrounded by misinformation. Missteps in this process can adversely affect your website’s visibility. Here are three misconceptions you should steer clear of when disavowing links. 1. Disavowing the Wrong Links While it might seem sensible to target blatantly negative links, such as those from adult sites, illegal…
Read More » -
How to Find Your Ideal SEO Agency
As of the publishing date of this article, 17,353 agencies worldwide offer SEO services, according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in making the right or wrong…
Read More » -
SMX Advanced Overtime: Your Questions on Webspam and Penalties Answered
Certainly! Here’s the rewritten article without the domain URLs: Frédéric Dubut and Fili Wiese spoke at SMX Advanced in Seattle in June. The session was so popular that they will team up again to discuss the latest news about Bing and Google penalties and algorithms at SMX East in New York on November 13. Frédéric Dubut, leader of the spam…
Read More » -
Now is the Time to Position Your Site for a Successful Start to 2020
As the holiday season arrives, it signals the end of the year and the perfect time to prepare for next year’s SEO strategies. While people enjoy eggnog frappuccinos, cooler weather, and early Christmas lights, it’s also a time for reflection, even in the realm of SEO. As this year’s SEO strategy winds down, now’s the optimal time to position your…
Read More » -
Determining the Ideal Size for Your SEO Team: Key Factors to Consider
This piece is the second in our series about in-house SEO, where we explore the operational challenges and opportunities that come with managing search engine optimization internally. As a consultant focused on in-house SEO, I’m frequently asked about the optimal size for an SEO team. Many believe it relates to revenue, but while revenue plays a role, it’s not the…
Read More » -
At Enterprise Companies, SEOs Often Can’t Execute Most SEO Tasks (An Article to Share with Non-SEO Teams in Your Company)
This piece is part of a series that delves into the operational challenges and opportunities involved in managing in-house search engine optimization (SEO). Many non-SEO teams in large corporations are often surprised to discover their significant impact on SEO. Even more startling is the realization that SEO teams spend the majority of their time advising rather than directly implementing SEO…
Read More » -
SMX Overtime: Managing Google My Business Profiles and Reviews
SMX East 2019 Insights on Optimizing Google My Business Profiles As a speaker at the "Google My Business From A to Z" session during SMX East in New York, I had the opportunity to address several questions from attendees about optimizing profiles, managing reviews, and handling location challenges on Google My Business (GMB). Here are my insights and recommendations: Ensuring…
Read More » -
Video: Jim Boykin Discusses the Evolution of Link Building Over Two Decades
Jim Boykin from Internet Marketing Ninjas invited me to his office to discuss the early days of SEO and how it has evolved over the past two decades. Jim has been and remains a significant figure in our industry, and it was a pleasure to sit with him and discuss SEO. We talked about the origins of link building and…
Read More »