Google News
-
YouTube Introduces Channel-Level Ad Category Blocking Controls
YouTube is set to introduce ad blocking controls at the channel level, transitioning this feature from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. The feature is available to channels with watch page monetization enabled. Controls can be found under Settings. Why we care. This change could enhance…
Read More » -
Google Experiments with Video-Enhanced Shopping Ads in Search Results
Google is reportedly testing a new video feature in shopping ads, which includes a play icon that changes to a "watch" button when hovered over. How it works: Shopping ads show a video play icon. The icon turns into a "watch" button on hover. Clicking it opens an inline video player with looped product footage. Videos play right within the…
Read More » -
Google Expands Travel Feeds in Search Ads
Google is expanding Travel Feeds to all hotel advertisers using Search Ads, enabling them to present details like prices, dates, ratings, and images. Google is also testing the extension of this format to include activities, car rentals, and events. How it Works Travel Feeds in Search Ads present dynamic, feed-based content about hotels, travel activities, and more. Advertisers with a…
Read More » -
Google Ads Introduces Page-Specific Assets for Performance Max
You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading to more effective ad creative. This new “Page-specific Assets” capability aims to give advertisers more control over the creative elements powering those campaigns.…
Read More » -
Google to Pause U.S. Election Ads After Polls Close on November 5th
Google has announced temporary restrictions on political advertising related to U.S. elections, effective after the last polls close on Election Day. Details: Pause begins: After polls close on Nov. 5, 2024. Affects: All ads relating to U.S. elections, their processes, or outcomes. Includes: U.S. election ads and broader election-related content. Duration: Temporary, with no specified end date. Why we care.…
Read More » -
Google Restructures Leadership, Raghavan Appointed Chief Technologist
Google CEO Sundar Pichai announced significant leadership changes in a staff memo on Thursday, involving reshuffling of key positions and teams. Key changes: Prabhakar Raghavan has been appointed as Chief Technologist. Previously oversaw search, ads, and other crucial segments. Will now provide technical direction and leadership. Nick Fox will assume Raghavan’s former responsibilities. He will lead the Search, ads, geo,…
Read More » -
Google Alters Ad Auction Dynamics for Holiday Shopping
Google is implementing changes to the auction process for Performance Max and Standard Shopping campaigns starting in October. Key changes: Performance Max will no longer automatically outperform Standard Shopping campaigns. The ad with the highest Ad Rank will now be chosen for overlapping campaigns. This aligns these campaigns with the auction behavior of other campaign types. Why we care. This…
Read More » -
Concerns Raised Over Costs of Google’s Local Services Ads Feature
A feature labeled "Request Competitive Quotes" in Google Local Services Ads has led to concerns among advertisers about undisclosed costs. How it functions: Users click the "Request Competitive Quotes" button. They select several businesses to receive quotes from. Users enter a message and provide their email address. Google distributes the request to all chosen businesses at once. Why it matters:…
Read More » -
7 Reasons You Can’t Rely on Third-Party Cookies
The ongoing debate around Chrome and third-party cookies overlooks a crucial aspect: Third-party cookies are insufficient as a stand-alone measurement tool. While they offer some utility in their current form, solely relying on them paints an incomplete picture. Here, we present seven reasons to diversify your measurement approach: Upcoming Chrome opt-out feature. Attribution constraints. Current and impending privacy regulations. Blockages…
Read More » -
Google Ads API v18 Launches with New Features for Developers
Google has announced the rollout of version 18 of its Google Ads API, bringing numerous new features and improvements to developers. Key updates: Optimized budget suggestions: A new GenerateRecommendations feature for Performance Max and Search campaigns. Performance Max insights: Introduction of the performance_max_placement_view report for querying placement-specific data. Flexible search settings: The former summary_row_setting and return_total_results_count are now replaced with…
Read More »