Google Core update
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PPC 2020 in Review: COVID Leaves Its Mark on E-commerce and Paid Search
This year saw significant changes in the world of digital advertising as platforms rapidly introduced, expedited, or postponed new policies, features, campaign types, and offerings in response to the impact of the coronavirus pandemic on consumers and advertisers. In early March, the impending crisis began to disrupt search and digital ad budgets. Some businesses reduced their ad spend due to…
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Early Observations on the Google December Core Update
Google’s December 2020 Core update was significant according to many data providers. Our job is to analyze these updates to understand patterns and advise our clients on improving their websites. Now that the core update has finished rolling out as of December 16, 2020, we’d like to share some interesting observations. What is a core update? Google makes changes to…
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Review of Google Algorithm Updates 2020: Core Updates, Passage Indexing, and Page Experience
This year will forever be known as the year that brought introspection, slowed people down, and had them focus less on business and more on family. Despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From core updates to machine learning efforts with BERT, passage indexing (or…
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SEO Year in Review 2020: COVID Forces Platforms to Adapt Local and E-Commerce Offerings, and More
Reflections on 2020: A Crucial Year for the SEO Industry Last year, we described 2019 as a "roller coaster of ups and downs." In hindsight, the industry was not prepared for the challenges that 2020 brought. The way major players in the search industry responded to new needs, influenced by the pandemic, will have long-lasting effects on how marketers operate.…
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Content Consolidation Among Top SEO Strategies, Award Winners Reveal
In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen delves deep into effective SEO strategies and tactics for your campaigns. Here are the category winners: Lindsay Neilson from NP Digital, who collaborated with PROS, tackled the challenges of promoting a conceptual product and finding search volume in the market to win the Best…
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Video: Dawn Beobide Discusses Google’s Confirmed vs Unconfirmed Algorithm Updates
In the first part of my conversation with Dawn Beobide, we discussed the importance of training developers in SEO. In part two, we delved into the upcoming Page Experience Update. Dawn emphasized focusing on users to anticipate future changes from Google. She mentioned that she sensed the need for this update through her data even before Google made the announcement,…
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What’s New in Search: Zero Clicks, Algorithm Updates, and Mobile-First Indexing; Friday’s Daily Brief
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up to get it delivered to your inbox daily. Good morning, Marketers. The past few weeks have been heavy on Fridays, so let’s make this week…
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Reputation Attack Sites Have Plummeted in Google Rankings but Can Still Cause Harm
Reputation-harming sites have long promoted themselves as venues for consumer complaints while hosting unverified content that can seriously damage organizations and individuals. Thankfully, the most notorious of these websites saw a significant drop in their Google rankings in 2018 and have not recovered since. However, sites like Ripoff Report, Pissed Consumer, and Complaints Board still occasionally appear prominently in search…
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Explore YoY Reporting and Set HARD, DUMB, or FAST Search Marketing Goals: Monday’s Daily Brief
Good morning, Marketers, and welcome to Q2. I hope you met and exceeded your Q1 search marketing KPIs and OKRs. They might have been much different this year than last, but with the COVID vaccine rolling out, we may have a somewhat normal Q2 2021. I think. I wish. I hope. We’ve all probably learned about SMART goals before (Specific,…
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Google Announces Update to Product Reviews Algorithm
Google has announced a new Search algorithm update called the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to a spokesperson. Reviews featuring “insightful analysis and original research” will be rewarded, especially those “written by experts or enthusiasts who know…
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