Bing has unveiled a range of new features aimed at enhancing users’ shopping search experiences.
While some of these features are specifically introduced for Black Friday, many will be beneficial throughout the year.
Here is an overview of the announcements made today.
### Phone Comparisons
Bing will now provide direct comparisons of smartphone models in the search results.
These comparisons can be initiated with queries such as “iPhone x vs Samsung galaxy s9.”
Bing will display results with information from authoritative sources, including ratings, expert reviews, and product highlights.
### Product Insights
In line with the phone comparisons feature, Bing will present details of various other products directly on the search results page.
For instance, a query like “best laptops” will prompt a detailed result.
These insights include links to articles mentioning the product, as well as key features, ratings, and reviews.
### Black Friday Features
Coinciding with Black Friday, Bing is releasing new features to help users find the best deals.
Bing offers browsable Black Friday infographics available on both desktop and mobile platforms.
Users can search for specific stores, and Bing will automatically extract deals from the flyer images.
Black Friday details are accessible from the regular Bing shopping tab by navigating to “Black Friday” and searching for a store or item.
The flyers tab will update in real-time as new deals become available.
Bing will maintain and update this section with the latest deals throughout the holiday season, beyond Black Friday.
