Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to attract Agencies into their ecosystem of products with additional revenue opportunities.
This new program could be seen as positioning Automattic into direct competition with closed source systems like Wix and Duda, but there are clear differences between all three products and services.
Automattic For Agencies
Automattic for Agencies combines multiple Automattic products into a single service with a dashboard for managing multiple client sites and billing. The program offers a centralized location for managing client sites, discounted pricing, and revenue sharing opportunities. Besides streamlining management, the program also provides technical support across all the included Automattic products. Additionally, agencies benefit from managed security and performance improvements.
According to the announcement:
“We worry about site performance and security so you don’t have to. When you connect your sites to the Automattic for Agencies dashboard, you’ll receive instant notifications about updates and alerts, so your sites stay problem-free and your clients stay happy.”
Revenue Share And Discounts
Agencies can now earn a revenue share from the Automattic products used by their clients. For example, agencies can earn a 50% revenue share on Jetpack product referrals, including renewals. As part of the program, Jetpack also offers discounts on licenses, ranging from 10% off for five licenses to as high as 50% off for 100 licenses.
The program also offers similar benefits for agencies that build or manage WooCommerce sites, with discounted agency pricing and a referral program.
WordPress.com, the managed WordPress hosting subsidiary of Automattic, is offering a 20% revenue share on new subscriptions and a 50% share on migrations from other hosts.
A tweet from WordPress.com described the new program:
“Agencies, we’ve got some news for you! Our new referral program is live, and as a referrer of WordPress.com’s services, your agency will receive a 20% revenue share on new subscriptions and 50% on new migrations to WordPress.com from other hosting providers.”
New Directory For Agencies
A future benefit of the Automattic For Agencies program is a business directory that lists participating agencies. This directory could lead to business referrals for the agencies involved.
The Jetpack announcement describes the new directory:
“Gain heightened visibility through multiple directory listings across Automattic’s business units. This increased exposure creates more opportunities for potential clients to find and engage with your services, helping you grow your agency’s reach and reputation.”
The WooCommerce announcement describes the directory like this:
“Expand your reach. Increase your visibility with partner directory listings across multiple Automattic brands.”
Automattic Affiliate Program
The Automattic for Agencies announcement follows the launch of a separate affiliate program offering up to a 100% referral bonus for affiliates who refer new hosting clients, with a limit of $300 per item, and up to a 50% referral bonus for Jetpack plugin subscriptions. The program includes a 30-day cookie conversion period, allowing affiliates to earn referral bonuses on any additional sales within that period.
Read more about the new program:
Live the Suite Life With Automattic For Agencies
Featured Image by Shutterstock/Volodymyr TVERDOKHLIB
