Google has announced temporary restrictions on political advertising related to U.S. elections, effective after the last polls close on Election Day.
Details:
- Pause begins: After polls close on Nov. 5, 2024.
- Affects: All ads relating to U.S. elections, their processes, or outcomes.
- Includes: U.S. election ads and broader election-related content.
- Duration: Temporary, with no specified end date.
Why we care. This update directly affects the ability to promote election-related content immediately after polls close in November. This move could disrupt post-election messaging strategies, a critical time when campaigns often seek to influence public opinion and shape narratives around election outcomes.
With no clear end date for the pause, those running political campaigns will need to plan alternative strategies and closely monitor when the policy is lifted to resume their campaigns.
What’s exempt: Public information campaign ads run by state or federal election administration bodies.
Between the lines: This policy aims to prevent the spread of misinformation during the crucial period immediately following the election.
What they’re saying: Google states it will notify advertisers when the policy is lifted.
What to watch:
- How political campaigns adjust their advertising strategies.
- Potential impact on public discourse about election results.
- When Google decides to lift the restriction.
About the author
Anu Adegbola has been the Paid Media Editor at Search Engine Land since 2024. She covers topics like paid search, paid social, retail media, video, and more. Her career started in 2008, focusing on delivering digital marketing campaigns, mainly in Paid Search. Anu is dedicated to creating strategies, maximizing ROI, automating repetitive processes, and bringing efficiency to marketing departments through inspiring leadership across agencies, clients, and the marketing tech sector.
Outside her editorial role, she is the founder of the PPC networking event PPC Live and hosts the weekly podcast PPCChat Roundup. Anu is also an international speaker, having presented at events like SMX (US and Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, and AdWorld Experience (Bologna).
