Google is introducing a new and improved version of Google Shopping, enhanced by AI technology and designed to offer a more personalized online shopping experience. The update will be available in the U.S. over the next few weeks, providing shoppers with advanced tools for product discovery, price comparison, and even virtual clothing try-ons.
Key details:
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AI-enhanced product searches: Users searching for items like "Men’s winter jacket for Seattle" will receive an AI-generated summary highlighting key features and top recommendations based on their query.
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Dynamic filters and virtual try-on: Shoppers will be able to quickly filter options by size, availability, and preferences, while AI and AR tools like virtual try-ons will assist them in making more confident shopping choices.
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Personalized home feed: The new homepage of Google Shopping will feature a customized feed of products and videos tailored to individual user preferences and past shopping behaviors, allowing users to easily continue shopping from where they left off.
- Dedicated deals page: Google Shopping will include a personalized deals page, helping users find the best prices and offers based on their unique shopping habits.
Why it matters. This AI-powered update to Google Shopping is significant as it promises enhanced targeting opportunities and a more personalized shopping experience, increasing the potential for higher engagement and conversion rates. The integration of virtual try-ons and deal-finding tools creates new opportunities for brands to connect with shoppers and drive quality leads and sales.
The catch:
- AI-generated briefs are marked as "experimental," which means they may not always be accurate.
- Users are encouraged to provide feedback for ongoing improvement.
Between the lines. This AI-driven enhancement is part of Google’s broader initiative to utilize its advanced Gemini models and Shopping Graph, which includes over 45 billion product listings, to improve the online shopping experience.
What’s next. Google Shopping is launching across the U.S. beginning today, accessible through the Shopping tab or by visiting the Google Shopping site. As the platform develops, Google will continue to gather feedback to refine the AI-generated shopping briefs and other features.
