In a recent Reddit discussion, a user asked about the benefits of using keyword domain names to enhance SEO visibility for a specific phrase.
The user mentioned an example involving a domain like "swimsuits.com" to sell swimsuits, a keyword that garners over 10,000 monthly searches in their region.
John Mueller, Google’s Search Advocate, provided a response to assist marketers in determining the optimal SEO strategy.
Are Keywords In Domain Names A Ranking Factor?
The key question is whether having relevant keywords in a domain name provides additional benefits in Google Search.
Mueller’s response was clear and insightful. He advised against basing a long-term SEO strategy on keywords in domain names.
“A keyword domain name is not going to give you any recognizable SEO advantage on Google.”
The initial suggestion—"If you’re planning on using this [domain] for the long run"—implies the advice may not apply universally, and short-term value could exist for keyword-based domain names.
See also: How To Choose A Domain Name
Omnichannel Brand Recognition & Versatility
For individuals with long-term marketing ambitions, domain names focused on a particular keyword might become limiting.
Mueller pointed out that such domain names can also restrict the ability to target other keywords, complicating efforts to diversify products or services on the same site.
Mueller’s advice emphasizes the evolving nature of omnichannel marketing, underlining the importance of building a strong, recognizable brand across search and other platforms to engage with consumers.
Related: Is Domain Name A Google Ranking Factor?
Conclusion
In conclusion, Mueller’s insights are valuable for marketing and SEO professionals refining their strategy for 2024. It encourages a transition from keyword reliance to creating a comprehensive, brand-focused online presence.
This approach is consistent with current SEO trends, where brand visibility and quality content significantly contribute to SEO success.
