John Mueller, a Google Search Advocate, recently shared his thoughts on the use of AI-generated images versus stock photography on websites.
His discussion sparked an intriguing debate on how users perceive images created with generative AI tools like DALL·E, particularly in contexts that are not primarily focused on art or AI.
He made sure to clarify that his post is not intended as SEO advice or indicative of an upcoming Google search update.
AI-Generated Images Vs. Stock Photography
Mueller starts by highlighting the difference between situations where a specific photograph is needed and those where imagery is used for decoration. He states that in cases like a suitcase that a website wants to sell, authentic photographs are crucial. While real photos might be digitally enhanced or edited, the basis of product photography should be rooted in reality to give consumers an accurate view of a potential purchase.
Conversely, for general content decoration, Mueller notes there is little difference between using stock photography and AI-generated images. Both types of images can improve the aesthetic appeal of a website, making the content more engaging and enjoyable for readers. This distinction suggests that the choice between real photos and AI-generated ones largely depends on the specific aims and needs of the website content.
The Value Of Images For User Experience
Mueller also addresses the relevance of the website’s subject matter. He suggests that for some topics, audiences expect real images, while for others, the difference may be negligible. This has implications for search engine optimization (SEO), as Mueller theorizes that users are more likely to visually search for topics where real images are appreciated. He offers practical advice for website owners considering AI-generated images by encouraging them to think about whether they would use stock photography in the same context, which can aid in making a sound decision about the suitability of AI-generated images for their site.
Quality Standards Of AI-Generated Images
Mueller warns about the lure of using AI-generated images as a cost- and time-saving strategy. He mentions that taking a quick photo with a phone might be akin to creating ‘stock photography,’ but this may not meet the professional standards expected on a business website. He stresses that quality and professionalism often require time and experience.
AI Images, AR Models, And Consumer Trust
Throughout the comments, Mueller answered questions about images, AI, and SEO. Some highlights include:
- Should you add rel=nofollow for an image credit link? He replies that links are fine in their normal form without needing rel=nofollow.
- AR For 3D Modeling: Mueller showed interest in augmented reality (AR) support in online product displays, valuing the use of 3D models. He recognized the difference between 3D-rendered images based on real building plans and fully AI-generated images, comparing the latter to decorative blog post embellishments.
- Decorative Images & Real Product Photography: Mueller noted that decorative images enhance user trust by reflecting the effort placed into the content. However, he criticized using AI images for product photos, comparing it to low-quality sites with photoshopped images that result in unrealistic portrayals.
- AI-Generated Images As ‘Low-Effort’ Content: Mueller believes that while real images are original content sources, AI images might resemble scraped content. He explained that if a recipe site used AI-generated images, he’d assume the content was scraped and look elsewhere.
- AI Content Decreases Consumer Trust: Discovering fake content can damage visitor trust in a website overall. Mueller suggested that even a typical stock photo of a team is less misleading than one created by AI. He acknowledged the value of quality stock photography over a unique smartphone photo but admitted that the lines have blurred with companies like Getty and Shutterstock launching AI tools based on licensed stock photography.
Conclusion
The discussion sparked by Mueller’s post highlights the evolving role of AI tools in content creation and its impact on user experience and SEO. As marketers adapt to new technologies, understanding these nuances is crucial for effective digital marketing strategies. It encourages us to consider the authenticity of our visual content and its alignment with our audience’s expectations. Striking a balance between authenticity, professionalism, and the practical benefits of AI-generated images is essential while keeping in mind the nature of the content and audience expectations.
Featured image: Thongden Studio/Shutterstock
