Google Search Ranking Update: Recent Volatility and Algorithm Changes Observed

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Can you believe it? It has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24 hours or so, the level of chatter has spiked, along with many third-party Google Search ranking tracking tools.

It seems we had another significant shift in rankings in the Google Search results, although every day seems very volatile. Specifically, October 10th felt like there was more movement based on the signals I track.

To catch you up, the last time we reported on these changes was a significant day on October 2nd, which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. However, it was still very volatile the day after it completed and even weeks later, and it has not cooled down.

We observed significant signals on and around September 6th, September 10th, and possibly around September 14th. There was also movement around September 18th, last weekend, and approximately September 25th and September 28th. And now, we are seeing another big spike in volatility and chatter starting around October 1st and 2nd.

So what are we seeing now?

### Google Tracking Tools

You can observe some of the tools starting to spike again over the past 24 hours:

– SERPmetrics
– Advanced Web Rankings
– Accuranker
– Wincher
– Mozcast
– Semrush
– Data For SEO
– Cognitive SEO
– Mangools
– Algoroo
– SimilarWeb
– Sistrix
– SERPstat

### SEO Chatter

Here is some of the chatter from the SEO communities over the past day or so:

> USA and Canada traffic are becoming increasingly tamped down this October… today I’m -48% at 11:30 am for both countries. The two have basically gone hand in hand for years, so I think it’s one big North American market where Google is concerned. I’m also seeing big swings in top-ranking terms from day to day now… I can lose 10%+ of my top-10 ranking terms in a day, and maybe the next day they’re all right back again.

> Something big is just starting again on my end! YouTube videos pushed to the very top above literally everything and mad different desktop to mobile results, huge swings, always a clear sign something’s starting; anyone else?

> My USA traffic was down 16% yesterday, and search was down 7%. But Canada, UK, France were all down yesterday, and I am noticing a hard clamp on USA/Canada traffic this entire week. Having hurricane hysteria 24/7 doesn’t help, though.

> Traffic is down in the United States for me as well. I don’t know if it’s because of the hurricanes and the mass destruction in the southeast or because of the recent Google update.

> Yes, I am seeing 10% today from last Thursday, so something is going on, either the southeast issues or update. I noticed my rankings stayed the same.

> Traffic is down the toilet today, but I see no real change in the rankings. Who even knows?

That is just some of the chatter. What are you all seeing?

Forum discussion can be found at WebmasterWorld.