Link building

Video: Jim Boykin Discusses the Evolution of Link Building Over Two Decades

Jim Boykin from Internet Marketing Ninjas invited me to his office to discuss the early days of SEO and how it has evolved over the past two decades. Jim has been and remains a significant figure in our industry, and it was a pleasure to sit with him and discuss SEO.

We talked about the origins of link building and how it has transformed over the years. Jim also shared some changes at his company, like when he acquired and then sold back WebmasterWorld and other SEO communities, leading to a conversation about general business advice and company management.

Our discussion then shifted to Google penalties, algorithm updates, and the significance of featured snippets and “people also ask” in SEO.

Jim will be speaking at SMX West this month in San Jose, and it’s an event you won’t want to miss.

I’ve recently started this vlog series, and if you’re interested in being interviewed, you can fill out the form on the Search Engine Roundtable. Don’t forget to subscribe to my YouTube channel for more updates.

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