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Below is a summary of today’s search-related news, as reported on Search Engine Land and other sources from around the web.
From Search Engine Land:
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A basic SEO audit for small businesses
Sep 28, 2018 by Marcus Miller
Most small businesses can perform a simple audit and improve their SEO significantly without involving an agency. Here are ten steps you can take to get started. -
Google adds new ‘family-led’ attribute to Google My Business profile
Sep 28, 2018 by Barry Schwartz
Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. - Link building in the age of content skeptics
Sep 28, 2018 by Chris Sherman
When Google appeared on the scene two decades ago, it quickly surpassed popular search engines like AltaVista, Infoseek, and Lycos for two main reasons. First, most search services focused on what turned out to be a detrimental trend: transforming their home pages into a “portal” for the internet while neglecting their core function.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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50 million Facebook user accounts hacked
Sep 28, 2018 by Amy Gesenhues
After discovering the security breach on September 25, Facebook reports that it is uncertain if any information was accessed. -
For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Sep 28, 2018 by Barry Levine
In a recent essay, the MarTech Conference chair highlighted the necessary interplay between automation and humanization, centralization and decentralization. -
Facebook targets ads with data users didn’t share with the platform
Sep 28, 2018 by Amy Gesenhues
Researchers disclose that Facebook uses phone numbers identified from friends’ contact lists and numbers entered for two-factor authentication to target ads. -
33Across launches ‘first open exchange with only viewable inventory’
Sep 27, 2018 by Barry Levine
The ad platform’s new AttentionX exchange evaluates ad space before an exchange, rendering a viewability guarantee unnecessary. - Video platform Innovid launches first multi-platform OTT video-ad composing tool
Sep 27, 2018 by Barry Levine
The OTT Composer enables users to create one interactive video ad that can be adapted for various environments.
Search News From Around The Web:
- Google CEO to testify before U.S. House panel in November, Reuters
- Google could pay Apple $9 billion this year to remain the default search engine on iPhones, Business Insider
- Google Executive Declines to Say If China Censors Its Citizens, The Intercept
- How Google became an architect of reality, Slate
- Possible Google Search Algorithm Update On September 27th, Search Engine Roundtable
- Surprising SEO A/B Test Results – Whiteboard Friday, Moz
- Wear OS review: Google prioritizes usability, Engadget
