Today’s Search Highlights
Here is a summary of today’s search-related news and developments.
From Search Engine Land:
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Google Targets Scams Aimed at SMBs
May 23, 2018 by Greg Sterling
Google is intensifying its efforts against scams and fraud directed at small and medium-sized businesses by initiating new lawsuits, developing tools, and enhancing their educational program. -
Revamp of Google Trends
May 23, 2018 by Barry Schwartz
Google Trends has been updated with new features and design elements to aid journalists in crafting stories. -
Transparency in Link Building
May 23, 2018 by Julie Joyce
If you’re considering hiring a link-building company, it’s crucial to review search engine guidelines first. This knowledge will help you ask the right questions and decide when to walk away. -
Domain Names as a Marketing Tool
May 23, 2018 by Sponsored Content: Verisign
Companies can benefit from using multiple domain names, which can offer substantial marketing opportunities for engaging customers and growing the business. - Yelp Urges European Antitrust Action Against Google
May 22, 2018 by Greg Sterling
Yelp has filed a complaint with the European Commission, suggesting that the rationale from the Shopping Search case be applied to local search.
Recent Headlines from MarTech, Our Sister Site on Internet Marketing:
- NinthDecimal introduces Visit Metrics, turning offline-to-online data into a constant optimization tool.
- Insights gathered from 130 agencies: The State of Email Marketing.
- Facebook Marketplace expands with home service professional listings from Handy, HomeAdvisor, and Porch.
- Facebook CEO’s appearance in EU Parliament echoes his recent Congressional testimony.
- Adobe enhances its e-commerce capabilities by acquiring Magento.
- Spredfast unveils Vault for improved control over brand social account access.
- Grapeshot, owned by Oracle, releases a new contextual targeting solution for video ads.
- The ongoing story of data, Part 3: Ownership.
- Understanding the roles and significance of data controllers and data processors in GDPR.
- How to leverage domain names for marketing.
Search News From Around The Web:
- "6 SEO Mistakes You Need to Stop Immediately," by Pole Position Marketing.
- "SEO For Google: Recent Changes Over The Past Few Years," shared on Search Engine Roundtable.
- "SEO for Startups: How to Boost Your Organic Traffic Quickly," by WordStream.
- "Techniques to Use User-Generated Content for SEO and Beyond," by Ignite Visibility.
- "Behind the Scenes of Moz’s Link Explorer," by Seer Interactive.
