Search Highlights of the Day
Here’s a summary of recent events and updates in the search industry, as covered by Search Engine Land and other sources across the internet.
From Search Engine Land:
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Introducing Search Engine Land’s ‘Guide to PPC’
- May 24, 2018 by Ginny Marvin
- If you’re new to paid search or need an overview of the latest in ad creative, targeting, and measurement, our new PPC guide is a helpful resource.
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Yelp-led Group Encourages Google Employees to Advocate for Change
- May 24, 2018 by Greg Sterling
- A new video aims to rally Google employees against perceived anti-competitive practices in local search results.
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Enable Cross-Platform and Cross-Channel Attribution
- May 24, 2018 by Digital Marketing Depot
- As consumer journeys span multiple platforms and devices, traditional attribution solutions often fall short. This white paper from Branch Metrics examines the evolution and challenges of web and app attribution.
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The Importance of Voice Search for Local Businesses
- May 24, 2018 by Jamie Pitman
- Voice search is here to stay, particularly for local businesses. New technologies like Google Duplex highlight the need to optimize for this medium.
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Google’s Role in Google Shopping Auctions
- May 24, 2018 by Andy Taylor
- An evaluation of Google’s presence in shopping auctions through services like Express, Play, and Store reveals changes over time.
- Join Us at SMX East
- May 23, 2018 by Search Engine Land
- As online marketing continues to evolve rapidly, forward-thinking marketers are seizing opportunities presented by emerging platforms and technologies, including voice search and AI.
Recent Headlines from MarTech:
- Registration is open for SMX East.
- Twitter explores expanding Promoted Tweets to publishers’ embedded timelines.
- Clarifications provided on GDPR for email marketers.
- The essential role of email in content marketing and SEO.
- Yelp urges Europe to launch a new antitrust case against Google.
- Facebook introduces new features for Groups and a support program for admins.
- Telaria unveils a comprehensive video ad platform for OTT.
- IAB Tech Lab publishes a Data Transparency Framework.
- Exploring the balance between faceted navigation and SEO.
- The importance of transparency in link building.
- Google partners with IAB Europe’s Transparency and Consent Framework.
- Maximizing the effectiveness of purchasing ads on Amazon.
- Reports show Google Home outpacing Amazon Alexa in global shipments.
Search News from Around the Web:
- Debunking 11 local SEO myths.
- Insights on AdWords Life Events targeting.
- The significance of dwell time for SEO.
- Google’s tendency towards scientific truth in search results.
- Strategies to boost PPC revenue using AdWords features.
- Potential ways Google could avoid a £3.2 billion privacy lawsuit.
- Tips for mastering meta descriptions.
- Quiz: Is your content a valuable linkable asset?
- Reasons behind fluctuations in Googlebot’s page download reports.
- Updates to Google Play Movies & TV on Roku devices.
- 50 strategies to earn quality white-hat backlinks.
