SearchCap: Google Tests AMP Labels, AdWords Personalization, and Understanding User Intent

SEO October 9, 2024

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Here’s a rewritten version of the article with domain URLs removed:

Below is what happened in search today, as reported across various platforms including Search Engine Land.

Google testing AMP label in Search ads
Jun 8, 2018 by Ginny Marvin
The label is showing on some text ads with AMPed landing pages.
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Jun 8, 2018 by Digital Marketing Depot
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower cost per lead (CPL)? The answer is with personalization.
How to understand searcher intent and use it to boost SEO rankings
Jun 8, 2018 by Marcus Miller
Understanding the intent behind the keywords you target simplifies the entire SEO process. Here is a look at how to understand and categorize keywords based on intent.
Search in Pics: Camp Google, pride logo & going down the slide
Jun 8, 2018 by Barry Schwartz
In this week’s Search In Pictures, explore the latest images from the web, showcasing what people eat at search engine companies, how they play, who they meet, where they speak, and what toys they have.

Ask the #SMXperts series — Advanced audience targeting
Jun 8, 2018 by Debra Mastaler
In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood discuss creative ways to create audiences, leverage search and social, and prevent customers from going to the competition.
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Jun 8, 2018 by Digital Marketing Depot
The answer to separating your AdWords campaigns from competitors to acquire more customers at a lower CPL is personalization.
The big list of political ad policies from leading social & search platforms
Jun 8, 2018 by Amy Gesenhues
Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat, and more.
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
Jun 8, 2018 by Barry Levine
Similar to a file on a web domain listing valid sellers for ad inventory, there’s now a pointer to an app-specific one.
Facebook says privacy settings for 14M users were switched to public due to bug
Jun 7, 2018 by Amy Gesenhues
From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug.

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Guide to Leverage Custom Metrics in Google Analytics, Online-Metrics
How to Structure an Effective Landing Page That Converts, Monster Insights
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Mini Guide to Using Google Shopping Campaigns to Beat the Competition, Acquisio
Risk-Averse Link Building, Moz
SEO Copywriting: 7 Steps to Make Sure Your Content Ranks in Google, Ahrefs