Most SEO professionals today recognize the importance of relevant, high-quality links in achieving organic ranking and traffic. However, understanding how to acquire those links in significant numbers, particularly in industries often perceived as dull, remains a challenge.
Recently, during a discussion with other SEO experts, we shared experiences of building links for some of the most uninteresting industries. The standout example was a client in the dumpster rental industry. Despite its unique and often considered boring nature, I decided to tackle the challenge of building links for a site in this field. This article is less about link-building for dumpster rentals and more about the strategic thought process behind successful campaigns in mundane industries.
### Making the Mundane Interesting
Certain industries naturally earn links more easily. High-tech products, such as software, tend to be more engaging than dumpster rentals, making it relatively simpler to earn links. For dumpster rentals, while partnering with other rental companies can be a starting point, it’s essential to attract links from diverse sources to maintain strong rankings.
There are no truly boring industries, only boring ideas. A creative mind can find ways to make any topic interesting to the right audience. This is the core: captivating the right people with engaging content.
### Leveraging Industry Connections
No industry operates in isolation; each affects and is affected by others. This creates numerous link-building opportunities by identifying which industries use your products and how they do so, then crafting valuable content catered to their needs.
#### General Contractors
Home improvement projects often generate substantial waste, leading contractors to rent dumpsters. Consider writing a comprehensive guide on choosing the right contractor, complete with resources like:
– Links to local code enforcement departments
– Contacts for home improvement stores
– Licensing information
– Home improvement project videos and trends
#### Real Estate Agents
Real estate agents typically interact with homeowners during major home improvements, either to improve sale conditions or post-failed sale efforts. This creates opportunities to connect real estate and renovations through content such as:
– Sell vs. renovate decisions
– High-value home improvement projects
– Roofing needs and processes
#### Landscaping Contractors
Large outdoor projects also produce excess waste, leading homeowners to rent dumpsters. A comprehensive article on selecting the right landscaping company, offering resources like:
– Local code enforcement and landscaping supply contacts
– Plant information for specific areas
– Licensing and insurance details
### Creating Link-Worthy Content
The goal is to provide remarkable, link-worthy content valuable to different industries’ audiences. Focus on how your product or service impacts other sectors, showcasing your link partners as heroes. Ensure content:
– Delivers original, actionable information
– Centers on your partner and their audience
– Demonstrates the value of your partner clearly
Targeting links from different sectors requires outstanding, mutually beneficial content. Though challenging, this strategy incentivizes creating extraordinary content, providing high-quality links and increased site engagement.
### Engage Supporting Industries
Consider industries serving your primary industry; their success could lead to increased demand for your products/services. Potential partners include:
– Dumpster and equipment manufacturers
– Truck driving schools
– Waste collection facilities
– Repair shops
Utilize existing industry relationships and LinkedIn networks to find connections for link-building opportunities. Forming connections through existing contacts and industry publications can expand your reach.
### Stirring Controversy
While controversy can garner attention, take a balanced approach to generate publicity. Explore connecting dumpsters to intriguing, sometimes controversial topics, sparking discussion and earning links. Think creatively but remain respectful of potential audience sensitivities.
Potential article ideas could include:
– Historical buildings to be demolished
– Dumpster diving experiences
– Spoofing political promises
Aim to connect topics passionately engaging for audiences, potentially earning links from authoritative media sources.
In summary, effective link-building in seemingly mundane industries requires creativity, strategic partnerships, and engaging content. By exploring industry connections and embracing creative challenges, even the most overlooked topics can capture attention and achieve SEO success.
