SearchCap: Link Building for Boring Industries, Google’s 45 Million Notifications to Website Owners & More
Below is a summary of today’s events in the search world, as reported by various sources.
From Search Engine Land:
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Building Links in Boring Industries
June 11, 2018 by Jeremy Knauff
If you’re out of ideas for link building on a mundane site, Contributor Jeremy Knauff shares his strategies for creating a successful campaign, even for the least interesting sites. -
Google Sent 45M Notifications through Search Console, 6M Related to Search Spam
June 11, 2018 by Barry Schwartz
Google dispatched around 3 million fewer manual actions this past year compared to the previous year. - Google Doodle Becomes a Garden Gnome Game for Germany’s Garden Day
June 10, 2018 by Amy Gesenhues
This doodle leads to a search for the ‘History of Garden Gnomes,’ providing a brief history before initiating the game.
Recent Headlines From MarTech, Our Sister Site Focused on Internet Marketing:
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The Best Unsubscribe Email Is the One You Don’t Send
June 11, 2018 by Ryan Phelan
Sending unsubscribe confirmations might be irritating people. Contributor Ryan Phelan suggests better ways to maintain contact. -
Direct-to-Consumer Advertisers Moving Ad Spend Away from Facebook
June 11, 2018 by Amy Gesenhues
Due to rising CPMs and decreased ad impressions, advertisers are reallocating funds from Facebook. -
Moltin Launches First Web-based Self-checkout at Stance
June 11, 2018 by Barry Levine
This represents the first retailer self-checkout not needing an app download or a store kiosk. -
Survey: 87% of Mobile Marketers Find Success with Location Targeting
June 11, 2018 by Greg Sterling
Results include improved response rates, higher engagement, and better customer insights. - Google Agrees to Lift Vendor Limit for Its CMP, Funding Choices
June 11, 2018 by Robin Kurzer
Publishers can now obtain consent for endless adtech vendors across their supply chains.
Search News From Around the Web:
- Addressing site quality – why creating great content isn’t enough
- Digital Personal Assistants Are Getting Smarter
- For SEO, Marketers Should Focus on Linkless Brand Mentions
- Insights from Google’s Lead Core Ranking Engineer on Search Ranking Philosophy
- The Impact of Key Pages on Your Website’s Performance
- Keeping Node.js Fast: Tools, Techniques, and Tips for High-Performance Servers
- Beginner’s Guide to Localizing Travel Campaigns via PPC and Social Media.
