Location3 Media has released their Local Search Tips whitepaper, offering both broad strategies and detailed advice to optimize local search campaigns. They aim to share their extensive knowledge with clients, industry contacts, and the media to encourage participation in the local search revolution.
A report from the Kelsey Group indicates that 74% of internet users engage in local searches. Individuals searching for local businesses are typically further along in the purchasing process, resulting in a lower cost per lead and a higher conversion rate.
After achieving years of success in the sector, Local Search Traffic, a branch of Location3 Media, has compiled a guide to mastering the fundamentals of local search marketing.
The paper provides comprehensive information on:
– Local map listings
– Local pay-per-click strategies
– Local search engine optimization
– Local social media
Developing an integrated approach for local map listings, PPC, SEO, and social media is a complex and multifaceted task. Companies that have not yet invested in local search could find a significant growth opportunity, particularly in light of recent updates at Google and future collaborations between Bing and Facebook.
Enjoy! The whitepaper is available for free download.
