Below is a summary of recent developments in the search industry, as shared by Search Engine Land and other sources.
From Search Engine Land:
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Google My Business video uploads now available to business owners
Jan 12, 2018 by Barry Schwartz
Business owners can now upload videos to appear on Google Maps and local search listings. -
4 reports you can pull from Ahrefs that you didn’t know existed
Jan 12, 2018 by Kevin Rowe
Kevin Rowe highlights some valuable reports from Ahrefs that can enhance link building, SEO, and content strategies. - Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot
Jan 12, 2018 by Barry Schwartz
A collection of images from the web showing various activities and novelties at search engine companies, including a deprecated GoogleBot, a Google Brain jacket, and a dog with puppy eyes.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Issues with ad fulfillment facing Google AdSense publishers may be related to crawler access.
- Predictions for social media in 2018 include breaking down walled gardens and the adoption of augmented reality.
- Programmatic ads in the GDPR era face challenges due to ‘unworkable’ consent requirements.
- The viability of autonomous stores is questioned.
- Facebook is adjusting the News Feed to reduce emphasis on commercial content.
- Google plans to increase the review process for YouTube premium videos.
Search News From Around The Web:
- Discussion on a potential Google Reverse Image Search bug or feature adjustment.
- Insights from Yoast on site changes and their impact on search results.
- Google has altered its image-labeling tech to address a previously racist algorithm by removing certain labels.
- A guide on utilizing Yoast SEO’s readability analysis feature.
- Guidance on setting up and analyzing Universal App Campaigns.
- Google Ads Developer Blog notes the upcoming removal of review extensions in February 2018.
- An update on the ongoing Google News listing issues following a bug report.
