Google is introducing a method for publishers to markup livestreams using structured data. By combining livestream structured data with the new Indexing API, publishers can alert Google when a video is live. This use of livestream structured data can make videos eligible to appear in Google search results with a red “LIVE” badge.
Livestream structured data can be applied to various types of videos, including:
– Sporting events
– Awards shows
– Influencer videos
– Live streaming video games
Google has provided an example code snippet.
### Notifying Google About Livestreams
While optional, a recommended further step is to utilize the Indexing API. This API allows publishers to request timely crawling of their site for the livestream. Google advises publishers to invoke the Indexing API at the start and end of the livestream, and if there are any changes to the structured data.
