SearchCap: Voice Speaker Advertisements, Link Building, and Earth Day

Below is a summary of the latest happenings in the world of search, as covered by various sources.

From the Search Industry:

• Why Do We Overcomplicate Link Building?

  • April 23, 2018 by Julie Joyce
    Julie Joyce suggests that the complexity of link building may be overstated to make the job seem more glamorous. She believes it’s only as hard as you make it.

• Study: Majority Reject Ads on Smart Speakers

  • April 23, 2018 by Greg Sterling
    Nearly 40 percent of respondents are open to ads if they find them “relevant.”

• Earth Day Google Doodle Delivers Hopeful Message from Dr. Jane Goodall

  • April 21, 2018 by Amy Gesenhues
    Ethologist and conservationist Jane Goodall shares, “Every single individual matters, every single individual makes some impact on the planet every single day.”
• Sharpen Your Digital Marketing Skills with an SMX Advanced Workshop
  • April 23, 2018 by Search Engine Land
    Enhancing your marketing expertise allows you to craft effective campaigns and stay ahead. An SMX Advanced workshop, taking place in Seattle on Monday, June 11, offers an opportunity for deep learning.

Recent Headlines From MarTech:

• New monetization options for video creators on Facebook, pushing more users to its Watch platform.
• Tips on creating landing pages that convert.
• Encouragement from the WFA for brands to exceed GDPR standards for online data transparency.
• A collaboration between Waze and Carto aimed at providing location-based urban intelligence.
• Insights into steering digital messaging using behavioral science.

Search Headlines From Across the Web:

• Discussion on retaining or deleting and redirecting event pages.
• An exploration of entities and language, covering frameworks and translation.
• Ideas for content-led link building to try this year.
• Reports on Google’s services being blocked in Russia due to the Telegram ban.
• Analysis of a potential Google breakup fitting the EU’s regulatory logic.
• Announcement of Flickr’s acquisition by SmugMug.
• Roll-out of Google Collections, replacing Saved pages.
• Google’s stance on the ineffectiveness of negative SEO via canonical redirects.
• A focus on growth marketing, SEM, and businesses.
• Considerations against using an automated PPC bidding strategy.