Below is a summary of today’s search-related developments, originating from a variety of online sources.
Updates from Search Engine Land:
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AMP Links and Publisher Challenges
- Date: Sep 14, 2017
- Author: Barb Palser
- Publishers using Accelerated Mobile Pages (AMP) may notice unexpected traffic sources. Barb Palser sheds light on how AMP links are disseminated across various platforms.
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Limitations in Google AdWords Demographic Targeting
- Date: Sep 14, 2017
- Author: Andy Taylor
- Effective demographic targeting enhances search ad performance, but Andy Taylor discusses the complexities presented by Google’s approach.
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Google vs. Amazon in Product-Search
- Date: Sep 14, 2017
- Author: Greg Sterling
- While Google surpasses Amazon in product-search reach, Amazon retains higher customer loyalty among shoppers in the US, UK, Germany, and France, with 56% starting searches on Amazon.
- Introducing Customizable and Collaborative Dashboards in AdWords
- Date: Sep 14, 2017
- Author: Greg Finn
- New AdWords dashboards offer advertisers enhanced data analysis capabilities, allowing for improved data sharing and KPI presentation.
Recent Highlights from MarTech:
- Transform marketing strategies through intent-driven personalization.
- Steps for a comprehensive SEO content audit.
- A marketer’s perspective on Facebook’s advertising platform.
- Insights from SurveyMonkey’s SVP on storytelling in marketing.
- A detailed series on martech development, part six focuses on ‘Building the car.’
- Optimizing marketing efforts for effective inbox placement.
- Strategies to maintain customer focus amidst Amazon competition.
- Effective advertising tips tailored for YouTube and video content.
- Building a comprehensive organizational stack for marketing.
- Utilizing eye-tracking technology to gauge consumer interest in car showrooms.
- Addressing GDPR compliance with The Media Trust’s vendor network.
Search News from Multiple Sources:
Industry News
- Legal action against Google for gender discrimination.
- Anticipation surrounding the October 4 launch of Google’s Pixel 2.
Link Building
- Introduction of new outbound link metrics with additional insights.
Local & Maps
- New interactive features in Google Earth VR.
- Discussion on behavioral signals’ significance in local business rankings.
Search Marketing
- Success stories related to Google AMP implementations.
Innovations in Searching
- Exploration of Google’s Project Jacquard and textile-based device interactions.
SEM / Paid Search
- Overview of funnel-based PPC account strategies.
- In-depth understanding of AdWords’ invalid click management.
- Tips on maximizing Bing Ads capabilities.
- Significance of programmatic approaches in PPC strategies.
SEO News
- Comparison of traditional, Let’s Encrypt, and Cloudflare HTTPS services.
- Important Baidu SEO principles for B2B marketing.
- Evaluation of XML sitemaps’ speed in Google’s rankings.
- Insights on article date manipulation and its impact on SEO.
- Consequences of malware removal on search rankings.
- The synergy of SEO and high-quality content.
- Analysis of multiple sites’ effect on SEO performance.
- Implications of alternative TLDs on SEO outcomes.
