Below is a summary of today’s search news as reported on various sources.
From Search Engine Land:
-
3 AdWords extensions now eligible for call-only ads
Sep 21, 2017 by Greg Finn
Account-level extensions will now automatically display with call-only ads. -
3 behavioral stats for retailers to supercharge your holiday strategy
Sep 21, 2017 by Andrew Waber
Insights into consumer retail search behavior to optimize holiday strategies are discussed. -
SEO 101: Which URL versions to add to Google Search Console
Sep 21, 2017 by Fili Wiese
Guidelines on setting up your website in Google Search Console to leverage free technical data. -
How long does it take to deindex low-quality or thin content published by accident?
Sep 21, 2017 by Glenn Gabe
A case study addressing SEO issues caused by accidentally published content and how to resolve them. - Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
Sep 21, 2017 by Greg Finn
Bing will remove lingering ad groups from the Content Network by December 1.
Recent Headlines From MarTech (Sister Site for Internet Marketing):
- Anatomy of a Google search listing
- 3 reasons SEO is a secret weapon for account-based marketers
- Messenger’s M assistant features for buying tickets and sharing GIFs
- Ways to improve display advertising campaign targeting
- Holiday season sales strategies beyond digital marketing
- Facebook targeting ads based on store visits and offline purchases
- Expanded ad-targeting options on Pinterest
- Lytics adds campaign coordination to its data platform
- Facebook increases human review of ad targeting
Search News From Around The Web:
Industry:
- Google and Facebook increase dominance in the US digital ad market.
- Highlights from the Google Dance Tokyo.
- Google’s interest in HTC’s smartphone business.
Link Building:
- Competitive link analysis and auditing competitor links.
- Strategies for using social media in link building.
Local & Maps:
- Supporting World Alzheimer’s Day on Google Maps.
- Bing Maps offers a .NET toolkit.
Search Marketing:
- Setting up an Apple Search Ads campaign.
- Using custom combination remarketing lists.
- Essential shortcuts for effective keyword research.
- The role of machine learning in future search marketing.
SEM / Paid Search:
- Enhancing AdWords reporting using Google Analytics.
- AdWords experiment reporting and how to mitigate risks.
- Creating actionable PPC reports and improving landing pages.
- Myths about PPC automation and attribution.
- Restoration Hardware’s findings on effective PPC keywords.
SEO:
- Mobile SEO trends and strategies from experts.
- Importance of an enterprise SEO strategy.
- Google algorithm insights regarding disavow files.
- Keeping content relevant in mobile and desktop shifts.
