Link building

SearchCap: Bing Ads Tracking, Google Home Screen & Google Fred

Here’s a rewritten version of the article with domain URLs removed:


Recent developments in the search industry have been covered by various sources, including Search Engine Land.

From Search Engine Land:

  • Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
    Sep 29, 2017 by Greg Sterling
    Google’s new device aims to compete with Amazon Echo by integrating a display with home capabilities.

  • Targeting featured snippet and ‘People also ask’ SERP features
    Sep 29, 2017 by Marcus Miller
    Strategies for achieving the top "position zero" in Google searches through targeting answer boxes and related queries are discussed.

  • The trouble with ‘Fred’
    Sep 29, 2017 by Kristine Schachinger
    Google’s trend of being less transparent with SEO and webmasters might not be beneficial for anyone, including Google itself.

  • Search in Pics: Google balloon statues, a Fiat Polski car & a massage chair
    Sep 29, 2017 by Barry Schwartz
    This week’s images from the search world feature unique workplace environments and events.

  • Bing Ads adds URL tracking parameters for locations & extensions
    Sep 29, 2017 by Ginny Marvin
    The {TargetID} parameter now gathers additional click source data.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Closed-Loop Marketing: A Recipe for Growth
  • 7 on-site SEO problems that hold back e-commerce sites
  • Artificial intelligence is changing the rules of account identification
  • 5 metrics to measure the success of Facebook videos
  • Affiliate marketing strategies for success during the holidays
  • Canonical tags gone wild
  • System 1 Research launches a VR testing tool for shopping
  • Forrester’s first Waves on journey analytics emphasize the importance of customer purchase paths

Search News From Around The Web:

Local & Maps

  • The influence of smart speakers on shopping decisions

Link Building

  • Best practices for enterprise-level link building

Searching

  • Google’s search title for a Warsaw children’s dance school
  • Search plugin tools for Google Chrome and Firefox

SEO

  • A unique branding strategy for SEO success
  • Essential SEO tips for Shopify’s e-commerce platform
  • A case study on SEO for a property inspector
  • Google’s current stance on TravelAction Schema
  • Continuous improvements in Google’s search algorithms and rankings
  • The impact of different country domains on competition
  • Integrating SEO with content marketing

SEM / Paid Search

  • Bing testing ads tag similar to Google’s approach
  • The future of PPC with Google’s data-driven attribution
  • Common AdWords mistakes and how to avoid them

Search Marketing

  • The significance of keywords and predictive trends
  • Notable updates in Google’s algorithms and search features

This summary provides an overview of recent developments and discussions in the search industry without the inclusion of URLs.

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