Below is a summary of recent activities in the search industry as covered by Search Engine Land and other sources.
From Search Engine Land:
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AdWords rolls out new interface to all advertisers
Oct 11, 2017 by Susan Wenograd
The platform introduces faster speeds, enhanced visuals, and additional management tools. -
AMP up your call conversions: 5 things you need to know
Oct 11, 2017 by Digital Marketing Depot
Google’s emphasis on site speed with its AMP initiative may affect tracking scripts for call conversions. -
Echo and Home will probably have to disclose they’re always listening — in Europe
Oct 11, 2017 by Greg Sterling
Smart speakers may soon be required to provide strong privacy disclosures regarding recording. -
‘High-quality content’ tips from Google’s own style guides
Oct 11, 2017 by Brian Ussery
Following Google’s internal guidelines can help content creators achieve high rankings. -
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Oct 11, 2017 by Greg Sterling
Regulatory changes and mobile fees may impact Google’s revenue costs. -
The AdWords 2x budget change: Considering the potential impact
Oct 11, 2017 by Ginny Marvin
Questions remain about how budget changes will affect ad delivery and spending. -
Faster & smarter: Moving from manual to automated SEM campaign management
Oct 10, 2017 by Chris Sherman
Automation in SEM campaigns helps reduce errors and improves efficiency, aided by new tools in AdWords. -
Apple Search Ads expanding to Canada, Mexico & Switzerland
Oct 10, 2017 by Susan Wenograd
The platform will include these new countries starting October 17. - Placed introduces offline attribution for paid search campaigns
Oct 10, 2017 by Greg Sterling
Early tests indicated a 4x return on ad spend with reported store visits.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Importance of usability and trust in link building
- Balancing product inputs and performance outputs in Martech
- Advantages of using chat over forms
- New roles for CMOs in digital commerce
- Live coverage from Facebook-owned Oculus’s annual VR conference: Day 1
- Adelphic includes digital-out-of-home in its services
- Marketo unveils new ContentAI
- Plans for new Twitter features for sports events
- Startup raises $15 million for blockchain-based ad network
- Emergence of customer data platforms in marketing
- Common conversion element misuse
- Marketing and culture as growth drivers
- IoT enhancing local search scalability for SMBs
Search News From Around The Web:
Industry:
- Amazon now concerns competitors more than Google does.
- Inspiring winners from Google Business Group’s storytelling contest.
- Needed changes for Google, Facebook, and Twitter in managing chaos.
- Collaborative efforts between Majestic and SEMRush.
Local & Maps:
- Navigating the local search ecosystem for better results.
Link Building:
- Building links like a PR pro, and insights into Google Penguin’s operations.
- Challenges in link building within competitive markets.
- Overview of SEMrush and Majestic integration for backlink analysis.
- Understanding link blending.
Searching:
- Exploration of water bodies, Russian-speaking virtual assistant Alice, Google’s search engine operations, and more.
- Examining better on-site search usability and the annual US mortality figure.
SEO:
- Various SEO tests, mobile ranking updates, insights on featured snippets, and the influence of off-site sentiment on rankings.
- Using tools to track Google algorithm updates and the Yoast SEO wizard.
SEM / Paid Search:
- PPC alerts to enhance performance.
Search Marketing:
- Utilizing Excel for analyzing keyword fluctuations.
