Bing has announced that Accelerated Mobile Pages (AMP) will now function directly from its mobile search results. This has been achieved through the introduction of the Bing AMP viewer and Bing AMP Cache. Bing has begun implementing its AMP viewer for news search results in the US. A carousel of AMP pages will appear at the top of mobile search results when users in the US search for trending news topics. Similar to Google’s search results, AMP pages in Bing will be marked by a lightning bolt icon. This is a phased rollout, which Bing states will eventually extend to more websites in more countries.
Bing provides the following advice to site owners and advertisers who create AMP content: “In order to enable your AMP published content within Bing, you need to allow the Bingbot (our crawler) to fetch AMP content and allow cross-origin resource sharing (CORS) for Bing’s domain.” CORS sharing for the main AMP domain is already authorized by most AMP-enabled sites and advertisers. All that remains is to add Bing’s domain to the allowed list in order to have AMP content displayed in Bing’s mobile search results.
