Below is a summary of today’s happenings in search, as reported on various platforms.
From Search Engine Land:
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AdWords app-install campaigns are phasing out in favor of Universal App Campaigns, which now account for 50% of app downloads across Google’s network.
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Google has added 30 languages to voice search and introduced the ability to use emojis with voice typing. Among these new languages are prominent African languages like Swahili and Amharic.
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5 mindset mistakes in SEO: Sometimes, even experienced SEOs may overlook essential elements. Tom Demers explores common attitudes that can limit campaign potential.
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6 tips for using location information to boost conversion: Wesley Young discusses how leveraging your store’s location can enhance the effectiveness of marketing campaigns.
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Google’s Questions and Answers feature for local businesses is now accessible on Android, allowing business owners to engage with potential customers more effectively.
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Google Display Network’s site category exclusions are updated to enhance brand safety, a move initiated in response to a prior advertiser YouTube boycott.
- Search marketers can save $400 on SMX East registration until this Saturday. It’s an opportunity to gather with thousands at the largest search marketing conference on the East Coast.
Recent Headlines From MarTech, Our Sister Site Focused on Internet Marketing:
- Hispanic millennial shoppers are recognized as a driving force in the US economy.
- Significance of disclosure and transparency in agency/client relationships.
- Upcoming event highlights: SMX East with significant savings.
- The impact of AMP on the digital landscape.
- The increasing importance of great creative content.
- Aetna’s CMO emphasizes becoming a care partner, not just a claims processor.
- Engagio CEO underscores the role of one-to-one relationships in marketing.
- Three strategies to maintain marketing relevance in the AI era.
- Consumer behavior changes fuel the adoption of data-driven creative.
- Launch of Data Marketplace by Openprise signifies a move into third-party data.
- LinkedIn enhances its product offerings with analytics and audience management solutions.
- P&G’s reduced digital ad expenditure shows no negative impact: response from ad tech.
Search News From Around The Web:
Industry
- Entries are now open for the Fifth Annual US Search Awards.
Local & Maps
- Actionable customer strategies in Google My Business.
- Google Hotel Search increases hotel result displays.
- Google Maps potentially annoying with multiple windows rather than tabs.
Link Building
- Discussion on link spamming amidst Google Penguin 4.0.
Searching
- Mobile-friendly test feature added to the Google Search Results Page.
SEO
- Google might have an Organic Quality Score influencing SEOs’ optimization strategies.
- The critical value of SEO for companies.
- Google’s Fetch As stops at 10,000 pixels.
- Evaluating the SEO value of content.
- Transitioning from Public Relations to SEO.
- SEO Ideas Boot Camp strategies.
- A current look into the state of SEO in 2017.
- The dangers of oversimplifying SEO.
SEM / Paid Search
- Preparing for Q4 in August with various strategies.
- Supermetrics’ role in automated bidding.
- Understanding Google penalties and recovery in 2017.
- Details on a Google AdSense/Ad Buyer security exploit.
- The importance of overlooked AdWords best practices.
